Me.

I’m a journalist, author, editor, copywriter, comms specialist and content strategist specialising in the outdoors and adventure. Need someone to write about a new ultra? I’ll do it (and test some gear at the same time)! Want some epic copy about a pointy mountain range? Need to interview a base-jumper about what makes them tick, or to explore a story about gender disparity in extreme sports?

After the best part of a decade spent as a head of communications and content strategist I can work with your comms and marketing team to work on brand identity, generate some sparkling copy and build a media plan that’ll catch the eyes of journalists everywhere. I’m handy in a crisis and have been known to manage war-rooms, build playbooks and draft speaking notes for global companies caught in the throes of disaster.

I put the hours in

I love life and try to give energy to absolutely everything I do – whether that’s at work or in the mountains

My experience

Head of strategic comms for a FTSE25; interim head of corporate comms at Skyscanner; interim head of EMEA comms at Trainline; strategic communications lead at International Water Management Institute (Rome); content lead for a variety of UN campaigns (UNEP, UN Habitat); group employee communications manager at National Grid; creative at Ogilvy. Over the past decade, I’ve worked with companies including Deloitte, Microsoft, Vesuvius Group and Unilever to introduce diversity and inclusion initiatives, support the shift to ESG and develop greener purpose, vision and values. Brought in as a safe pair of hands to develop communications products and campaigns that resonate with everyone, from factory workers to senior executives. External comms consultant for Google, NHS and Amex.

Journalism

The Guardian, Sustainability and business (between 2009-2015), Financial Times: freelance covering insurance and robo-advice. The i (2014-2020), The Sunday Times (2013-2016), The Telegraph, Monocle, National Geographic Traveler, CityAM, The Financial Times, FT Adviser (M&A markets reporter), Newsweek (Asia correspondent), BBC Radio 4, Stylist. Specialising in Travel, outdoors, fitness, sustainability and human rights. Interim foreign ed. at The i.

Books

The Myth of Success (Hodder, 2020); London’s Art Galleries and Museums (Quarto, 2021); London Outdoors (2019); Communicating Climate Change (Emerald Press, 2024); LGBTQ Europe (Rough Guides, 2023); Rough Guide to Slow Travel (Contributor, 2024)

More fun/relevant experience: What qualifies me to cover outdoors and adventure brands and products? I live life like an adventure. I ran across Scotland overnight in January this year. I’ve run 100km and 70km mountain races. I cycled across England on a whim. I fastpacked the Dolomites, ran the Camino do Santiago and did a winter fastpack of Iceland’s Laugevegur Trail. Next year I’m hoping to break the women’s record for the fastest duathlon across Europe.